what is Project Roots?
Project Roots offers an opportunity for students to purchase a bundle of second grade produce for a fraction of the cost it would be for produce in a supermarket.
No one should be going hungry
Did you know 1 in 8 households in Canada are food insecure? This means that food security effects over four million Canadians! At the same time, 40% of all produce in Canada is wasted on an annual basis. This extreme food waste is because of how our country manages second-grade produce. This produce is fresh, highly nutritious, and, well, ugly. Grocery stores won’t sell it because of cosmetic standards, which won’t accept bruises or scrapes. With no buyer in sight, farmers are left to haul the produce off to landfills or leave it in the fields to rot.
Our solution to food insecurity and food waste? Project Roots
We partnered with The Central Okanagan Food Policy Council and their Good Food Box Initiative. It’s a $15-$20 produce box for everyone at UBC Okanagan. The box is packed with 10-20 pounds of locally sourced, second-grade produce, for 40-60% of the grocery store price! Your UBCO Flex Dollars are also an accepted method of payment when ordering online.
Pick-ups are available every Friday at UBC Okanagan ( in the EME building ) from September to April. We also have a pick up location at Veda Living on Academy hill. Please note that you should set a reminder on your phone because we do not have space to store boxes if no one picks up the order. After our booth time ends, we donate all food to the Food Exchange, located on the 3rd floor UNC. You are responsible for your order. If there are extraneous circumstances of some sort, please contact us in advance and we will try to work out a solution with you.
Frequently asked questions
We are a student-run, non-profit initiative aiming to reduce waste and save the planet. We believe in local agriculture and the benefit is has on society and the environment. As students, we are doing this because of a passion for health and sustainability.
The Good Food Box is a box of discounted produce delivered to campus and Kelowna communities. The reason this produce box is sold at such a ridiculous discount is because the perfectly safe and edible food inside was not up to the superficial standards decided upon by grocery stores or international markets. Because of this, it can be sold for only $20.00 but holds a retail value of at least $40.00. The contents change with the seasons as do the farms they come from. To ensure consistency, some of the contents are also sourced internationally from socially responsible and sustainable farms. It is delivered directly to campus in the EME foyer and Academy at the VEDA residence front office Every Friday and are available for pickup between:
In addition to saving money and time on grocery shopping, by ordering the Good Food Box, you are helping to live in a more social and environmentally responsible way, By supporting local farms and reducing food waste. You are also ensuring that you get a sufficient quantity and variety of fruits and vegetables in your diet.
Absolutely! Anyone can buy the Good Food Box, even if they do not work or study here. Pick-up location is only at the university campus however.
The produce in the Good Food Box is not always pretty, but it has the quality and flavor that you would expect from any grocery store – or even better, because it is grown organically, and a lot of the produce is local. If you are ever unhappy with produce quality, please contact us (firstname.lastname@example.org) or The Central Okanagan Food Policy Council (email@example.com) and we will address the issue right away.
The contents of the box change weekly and seasonally. In the winter you will be getting a lot of squash, while in spring you can expect more broccoli. In general, there is usually some type of lettuce or cabbage, some root vegetables, fruit, and then other items. In the fruit boxes there are usually apples, bananas, oranges, and then a variety of other fresh fruit. Sometimes even coconut!
One of the sacrifices of such a low price point is that there are no bespoke the Good Food Box. We encourage trading items with other buyers in person or on the Roots Community Facebook page (https://www.facebook.com/groups/ProjectRootsEnactusUBCO/)! You can also order directly from the website and customize your order according to your needs, but the discount will not apply.
We recommend that you contact The Central Okanagan Food Policy Council (firstname.lastname@example.org). Our Enactus team does not manage money or orders, we just connect people to the source of the delicious produce!
Currently, the UBC Okanagan campus is and Veda Living are our distribution points.